Sweet Riot needed concepts to test a brand extension candy pouch to align with the other chocolate offerings - to be a "Whole Foods MM" - with just the name a prototype product - I interpreted the brand essence of Sweet Riot, digitally created the serving suggestion images into this selected concept - sub brand ID concept and development, typography, digital illustration
Sweet Riot needed concepts to test a brand extension candy pouch to align with the other chocolate offerings - to be a "Whole Foods MM" - with just the name a prototype product - I interpreted the brand essence of Sweet Riot, digitally created the serving suggestion images into this selected concept - sub brand ID concept and development, typography, digital illustration
Sweet Riot needed concepts to test a brand extension candy pouch to align with the other chocolate offerings - to be a "Whole Foods MM" - with just the name a prototype product - I interpreted the brand essence of Sweet Riot, digitally created the serving suggestion images into this selected concept - sub brand ID concept and development, typography, digital illustration
the final packaging!
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Sweet Riot Yummies - design exploratory

Sweet Riot needed concepts to test a brand extension candy pouch to align with the other chocolate offerings - to be a "Whole Foods M&M" - with just the name & a prototype product - I interpreted the brand essence of Sweet Riot, digitally created the serving suggestion images into this selected concept. My concepts were used by the internal Team to inspire the creative for the final shown at bottom.

Available
Freelance, Full-time, Moonlighting
Anna Rubino
Branding + Design Expert - CPG, Non-Profit, Small Business Milford, CT