A value proposition was created that would be delivered via a single global portal.
The content and structure needed to be flexible enough to work in 24 countries and 18 languages
The content was tested in complex languages to see how it affected the design and structure (which was then adjusted accordingly).
The site was tested in various markets and under a range of conditions, to ensure that the experience was intuitive and consistent.
The brand experience needed to be consistent across every touchpoint.
An initial competitive audit mapped out features, services and values that Staples would have to contend with
A series of wireframes were created to mock up how content could be structured; the desired functional elements were included to help stakeholders get a sense for how elements would work.
By running an agile approach to stakeholder interviews and prototyping, the initial 2 month schedule was achieved in a week!
By integrating the Applicant Tracking Systems into a single database and creating 6 flexible design templates, local teams could create campaign pages in 2 hours. Something that previously took over a month...
The jobs engine integrated 11 separate Applicant Tracking Systems into a simple, user-friendly, intuitive and searchable database. This meant that for the first time ever, a candidate had a single view of every job Staples had to offer, irrespective of the country or language in which it was held.
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Staples
Developing a unified global approach to communications and HR. Developing a CMS-driven global portal, covering 24 countries and 18 languages, with internal and external versions. The site integrated 11 Applicant Tracking Systems, a job posting tool and an integrated job map.
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