I used a series of persona-based user journeys to assess and outline the fallibilities in the current environment - focusing on difficult to reach targets and integration across multiple Barclays sites.
Once the content universe was established and a sitemap created, wireframes were used to assess and test the user journey in greater detail.
The audit was presented as an infographic, which made it easy for the client to understand and, more importantly, share.
Even at the early stages, future state scenarios were tested, like the social hub, to ensure that the recommended solution was flexible and scalable.
The core recommendation needed to be bold, clear and ambitious.
The end design needed to adhere to strict brand guidelines; however, some of the recommended exceptions, like this employee sandbox, were adapted at a groupwide level.
The site template allowed for the inclusion of a social hub, which allowed Barclays to engage target candidates in key debates, like diversity and inclusion. The way the hub was structured ensured that the jobs site gained organic SEO benefits from every interaction.
Innovative content ideas included a 360 degree branch tour, which used the gyroscopic features of mobile devices to allow users to determine how they wished to experience working life in a branch of the future.
Additional content ideas like quizzes and games, ensured that the site could cater for every user state.
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Barclays
Reinvesting the way that Barclays approach HR, including developing a careers portal for Barclays' biggest unit. The site includes a host of tools and widgets designed to drive the best quality candidates. With job widgets, interactive quizzes, CRM integration, interactive 360 degree tours and a social media hub the site has already won a host of awards, including Best Corporate Mobile Site, Best Use of social Media in Financial Services, Effectiveness, and a Special Award for Global Creative Excellence.
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