At an initial content planning session with stakeholders, content and functional ideas were recommended and mapped to a basic structure
The structure was more formally mapped to create a site map, using a simple traffic light system to outline the suggested phasing of elements and integration with third party systems
Wire-frames were created and mapped to a look and feel, which was used to help the BGL Board get a sense for how the site would create the value proposition for which they were hoping.
A working HTML version of the site was mocked up, allowing key stakeholders within Corporate Comms and IT to understand how they would be able to maintain and update the site, plus get a feel for the more interactive elements.
All photographic assets were taken (and owned by) the Corporate Comms team, so the site used a responsive structure to inject life and vibrancy into the experience.
A CMS-driven news hub allowed the central team to create articles, features and content for every occasion, without the need to go through IT - something that they had never had the capability to do previously.
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BGL
Creating a creative platform and digital hub for corporate communications. Content included a fully responsive, CMS-managed website; brand book; social hub and people widget.
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