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MACK Companies: Work of Art ad campaign
Work of Art ad campaign.
This campaign is geared towards distinguishing who MACK Companies are and separating them from the countless amounts of real estate companies that specialize in rehabbing properties. What sets MACK Companies apart from their competition is their extensive list of upgrading they do on all properties, which is substantially larger and of better quality then your standard rehab. MACK Companies value the work they put into these properties not as a rehab, but as a Work of Art. I took this company motto and created a unique and creative advertising campaign that isn't normal with real estate advertising.
Mediums: Print, Online, Interactive. Software used: Adobe Photoshop CS5.