gLike
Bose: "Always Live" ad campaign
The "Always Live" campaign is responsible for promoting and building awareness forf the new Around-Ear headphone set. The strongest attribute of this product is the sound quality that is so impressive it makes you're right at the source of the sound. I used the "Always Live" as a short, easy to remember headline that people can immediately recognize a Bose product upon seeing it. In addition, "Always Live" is used as a lifestyle choice, which will emotionally connect users to the brand.
Medium: Outdoor.
*This is a spec campaign. I have no affiliation with Bose but these are my ideas, image selections, and designs.* Software used: Adobe Photoshop CS5.