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The Calumet Roundtable
"The Calumet Roundtable" is a student produced television program that is created by the communications students of Purdue University at the Northwest campus. The show is about scholarly subjects with guests who are well versed on the subject being discussed. The show is aired on ION Television and broadcasted to millions of viewers in the Chicago-land area.
Being part of the Advertising team for the show, we were responsible for contacting outdoor advertising companies and purchasing ad space for print advertisements, as well as planning and executing a Youtube base Google AdWords campaign.
