Fake Phone Number - This is a guerilla campaign for the men's magazine, GQ. Cocktail napkins with phone numbers written on them are handed out to women in bars. The women are then encouraged to give the napkins to men they meet. When the men call the number, it is a GQ hotline that tells them GQ has articles that could help prevent them from getting a phony number in the future. A free issue of GQ is also offered to the caller.