There were two tasks, client (Philip Morris) gave to agency (Young&Rubicam):
The first was for "LPE – Limited Pack Edition". I had to make a design for a "collection series” of cigarettes, which should be sold for some period/season. The meaning was to refresh the old customer interest and to attract new consumers and to keep them buying these cigarettes. The client wanted that the packets should be brighter and appear especially attractive in the shopping-windows or display-cases inside shopping malls.
The Second task was to make design for “Regular Packets Upgrade”. I had to change the impression of the brand, to create a packet that was addressed to the female part of the consumers so the design should be more elegant and more feminine.
