Symbol - Often symbols replace the name as an icon for a location, brand, or word. This is often the case in successful as a brand become iconic based solely off its symbol. Take Target's red bullseye for example.
This piece was inspired by the iconic quality of marketing as well as the quote "We all die. the goal isn't to live forever. Its to create something that will." The two philosophy seemed an appropriate pair so this piece was created as a marriage of the two.
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