gLike
Brand Identity Manual
The graphic design program at USFSP needed a stronger branding identity. As an assignment, I was tasked to design this easy-to-follow manual, which outlines a new identity including a logo, program catalog, and business essentials.
This project began with a sketch of a new logo and color scheme, the concepts of which stemmed from our classes focusing greatly on print work (hence the use of a CMYK color scheme) and critical thinking from art history classes and art critiques (thus a stylized brain). I developed the identity, creating a consistent vision across my designs.
