Logo - The logo features an Eagle that is symbolic of American Federal Style. It has a star and stripe motif that project unity and pride for the US, just like our American flag.
Brand Colors - The colors chosen for our brand fit with the visual and symbolic representations of the 1940s.
Business Card Front - Propaganda was a student created brand for a high-end underwear line. Propaganda brand emulates a time in American society when patriotism was strong and people were positively thinking of their future; both as an individual and as a society. Inspiration stems from the 1940’s WWII propaganda. Messages focused on changing social perceptions; achieving a desired result that is a change of the cognitive narrative as viewed by the target audience.
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Propaganda
Allison McKeever
Advertising & Marketing Emeryville , CA