Logo - L.L. Bean had grown with their audience, but now their audience was getting too old. As a class we mapped out a strategic plan to help them obtain a younger audience without losing their core audience.
We developed a sub-brand dubbed L.L.
The updated logo and typeface encompasses a modern approach, but stays true to the classic L.L. Bean green. This helped the sub-brand stay consistent with the parent brand.
The overall modern look increases attention in a younger audience.
Print Ad Portland - Updated print ad for the new sub-brand L.L. Ad designed for a Portland specific audience.
Print Ad San Francisco - Updated print ad for the new sub-brand L.L. Ad designed for a San Francisco specific audience.
Print Ad Seattle - Updated print ad for the new sub-brand L.L. Ad designed for a Seattle specific audience.
Website - We proposed building an integrated website to help drive home the new brand for the younger audience.
Graphic Designers include Yamille Abraham and Christine Vo.
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L.L. Bean