The redesigned directory. I wanted it to have both a modern and rustic feel to emphasize the kind of area that Gastown is. It is a heritage area that has had a lot of modern renovations to it's buildings.
View PDF
View PDF
Cover of the brand standards guide/ proposal
The first page of the brand standards guide which I used to describe the history of Gastown and what I wanted to do with the wayfinding, brochures, and plaques.
Third page of the brand standards guide/proposal showcasing the colour palette, font, and symbols.
Fourth page of the brand standards guide/proposal showcasing the grid and dimensions of the plaques for the historical buildings.
Fifth page of the brand standards guide/proposal showing the dimensions of the wayfinding signs and a scale figure showing how it would be in the situ.
The final page of the brand standards guide/proposal showcasing the grid and dimensions for the brochures and maps for a heritage building walk.
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Wayfinding Project - Gastown
For this project, I decided to revamp the Gastown district directories and, since it is a historical district, create plaques for each of the historical buildings in the area. I chose to do a sample of the buildings to just get the idea across as well as created a brochure that would serve as a guide to touring the historical buildings of Gastown.
I also created a basic brand standards manual to show in more detail what was chosen and proportions.
This project was a challenge because I have only had a 2 hour class on wayfinding and environmental graphic design.