The "Fingers Crossed" - Redesign of the UK National Lottery draw ticket and the £1 scratchcard based on the lucky ritual of crossing fingers hoping for good to happen.
By tearing along the perforation lines of the paper slip and crossing the fingers of the ticket, this product is intended to act as a little totem of good hope.
In the scratchcard, the lucky ritual anticipates the game: the player has to open the card to be able to scratch it, and through the folding feature the “fingers†of the card are crossed.