Aimed to create a brand by Boscolo, specifically for Italy as the destination, targeting mainly the US market as the travelers. The ideas claim immediately to be different, original, flawless and limitless. Situating the advertising as an extension of the created brand, following it’s core with no strings attached.
A land where different eras live together is a headline that fuses the authenticity of modern living with ancient history and traditions that stood the test of time.
The narrative between the traveler, the suit as the voyage, and italian lands merge to create the simplest idea we thought of.
The naming was probably one of the most difficult parts. As a beginning, it’s decided to go for a very suggestive, strong and straight but indirect strategy.
More at
http://creativeflaneur.com/2016/05/the-italian-suit/
