Worked alongside immotion Studios creatives to ensure the design of the Labels evolved according to the legal label requirements while at the same time mantaning the brand identity of the Family Pet brand.
It was also necessary to work alongside with the printer team in China in order to ensure the slug information and correct dieline measurements were used, matching the client’s printer brief. This required not only artwork manipulation but also proofreading ensuring it would be produced with 100 % quality.
Additional efforts had to be made when realizing there had been mismatches between product specification sheets and artwork files. Requiring for careful research be provided to gather the correct information and avoiding a potential recall due to misleading information.
Coordination was required with supplier’s printing team in Brazil in order to proofread and color check printer proofs, ensuring production would be shipped on time.
