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Desolve BARE Camouflage

The Desolve family of Camouflage patterns was an offshoot of a need for a unique camo pattern for the Hunters Element brand. It is based on science of ungulate (animals with hooves) vision and the desire to disrupt the animals ability to detect danger rather than "blending in" with your environment. Utilising layers of micro and mid and macro blocks with shadows gives the pattern depth and effectiveness. Anecdotal reports suggest game animals "look right through" the user from various distances. The pattern was successful in enticing several licensing agreements from some large players in the hunting industry, Oakley eyewear and Mystery Ranch are shown here and were both valuable partners in the camouflage patterns success.

Alex Broad
Product Designer Wellington, New Zealand