Scope _____
Pre-cooked food continues it’s growth. Bounissimo cheese soup with croutons is a new product on a market.
The soup portions are quick and easy to prepare: just need to add hot water to the soup bowl and leave for 3 minutes, after that add croutons and the soup is ready.
The products will be placed in the cooler shelves with other pre-cooked meals.
Disciplines _____
packaging design
illustration
The task was a modern and simple design with soup photo - to show the real product. The goal was to communicate a quick lunch, a pure taste, with a home made food expression.
The target group is age 27-42 years, trendy and health conscious.
There are three different flavors: bacon, mushroom, greens. There are three different colors for each flavors.
Variants:?Cheese Soup with Croutons and with bacon?Cheese Soup with Croutons and with mushrooms?Cheese Soup with Croutons and with greens
