Iveco and Tomy Packaging Design
Net and Graphics
Consumer Profile and Customer Response
Situ and Selling Board
gLike
Tomy Packaging 2013

This was a competition that was being run through my university in order to create new packaging for Tomy's new toy range "Big City", this is a follow up from their successful "Big Farm" range of high quality scaled replica vehicles. Aimed to concentrate on graphics and thinking "outside the box".

Abbey Sheffield
BA (Hons) SW Product Design Graduate Nottingham, United Kingdom