For People Magazine's "Most Beautiful" issue, we created an advertorial that clever described the Wicked Witch of the West in an unexpectedly new way, remaining true to the brand, and educating potential audiences about the story of WICKED.
Art Director: Peter Gunther
Art Director: Peter Gunther
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Wicked
As the Associate Creative Director on WICKED, I've delivered concepts across all medium to bring Broadway's most "popular" brand to the next level.
