PRETZEL LOGIC
A self-initiated rebranding concept of the Philly Pretzel Factory to give a more sophisticated look and feel to the chain while retaining and highlighting its roots.
From the “City of Brotherly Love,” in addition to a fresh logo update, a simple name alteration elevates the perception that this is not just any ol’ pretzel joint, but the one, the only, The Philadelphia Pretzel Factory.
DUCLOSE
What started as a study in letterforms, Duclose has progressed into the development of a full-fledged custom display face and more.
Taking inspiration from the streets of mid-twentieth century San Francisco, I have created the early workings of a font and begun to push further design elements reflective of its clean, modern forms into applications of branding and advertising.
VITRINA
Salon and Gallery concept
Formerly Le Salon d’Art (90 Stanton St.)
