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This project is a Brand Development exercise for the commodity, Bed Linen that was launched in HGH Exhibition 2014. The project was a challenging process of design developments for Bedsheets and other coordinates to create a collection for the season, SS'14. This was a design led exercise that envisaged Bed sheet prints, CADs, photoshoots, brochure development, product manufacturing and creating Retail Spaces. The project was a success in terms of Branding and introducing the Designs in the market.
