Anthony LaGrassa

Design permanent, cost effective retail fixtures for both Sears and Kmart platforms * Designed retail shop experiences, floor-plan layouts and elevations. * Created 3D proof of concept drawings, design details and renderings for team review * Evaluate existing floor fixtures and propose cost- effective design modifications * Created 2D CAD drawings and specifications for vendor quoting * Partnered with Creative Managers, Technology, ADA, Safety to insure fixture compliance and internal guidelines * Provided fixture prototype review and assessment, provide feedback to vendors * Assisted store planning and construction with field placement, member experience and associate usage

Hands-on manager that developed and managed production team for custom P.O.P. displays, fixtures, graphics, signing, packaging and fulfillment for Sears * Co-coordinating projects and timelines with outside vendors * Arraigned and utilized temporary production help * Facilitated deadline driven display and signage fulfillment * Executed on-site retail fixture program installation

Hands-on graphics production manager that managed creative team * Created custom vinyl graphics, large format prints, light box graphics and screen printing * Directed in house laminating, substrate mounting and finishing * Co-coordinated artwork and graphics approval with sales team * Managed outside print vendor time frames and delivery * Taught entry level graphic artists skills necessary to support company work flow * Provided software and hardware support for both Macintosh and Windows platforms

Designed custom metal and wire retail fixtures and POP displays * Designed custom metal and wire retail fixtures and point of purchase (POP) displays * Created concept details for client review * Coordinated graphics production timing and delivery

Directed design team for fixture displays, and signing for Sears soft-line and hard-line formats. * Provided cost effective detailed fixture design and drawings * Worked directly with vendors for fabrication, cost analysis and quality control * Managed deadline driven fulfillment and in-store installations * Built full scale prototypes and production displays for customer review * Coordinated project estimates and production runs with vendors and suppliers ADDITIONAL PROFESSIONAL EXPERIENCE

* Part time Instructor for accredited Adobe Illustrator classes