Jon Fehrman

Roundup® Brand Packaging - Managed the Roundup brand package design initiatives from 2006-2011, Leading both maintenance as well as high visibility initiatives, including Roundup Pump 'n Go®, Roundup Sure Shot™ and back panel redesign initiative.
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Roundup® Pump 'n Go - Pump 'n Go is Roundup's most successful launch in company history. Led the design initiatives for packaging as well as all launch materials, including POP, signage, in-store displays and demo units.
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Roundup back panel redesign - Very active in the role of the back panel strategic direction and design development. Advocated for consumerizing the back panel from its original generic and "AG" look and feel.
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Roundup® Sure Shot® - Integral in the design and execution for this launch in 2011. Managed all facets, including design, art production, delineation, Illustration development and print execution. Display was designed for 2 color direct print execution with a litho label application to the front of the base. Worked diligently with Marketing and printer to develop a premium display with a limited budget.
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Roundup lineup - Managed the Design, Development and Implementation for Roundup from 2006 through 2011, including primary and secondary packaging. Worked with the pre-media vendor and printer to develop print standard for the entire Roundup product line. Due to EPA regulations, labels were constantly touched and revised annually.
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