Jon Fehrman

Ortho® Brand Packaging - Led the design initiative for the Weed Portfolio, 2012 Brand Revitalization Launch.
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Ortho® Weed Portfolio - Major launch initiative for Ortho Weed B Gon. Led the design and development for the variant color execution, as well as directed the delineation to all sku's and sizes. Influenced Sr. Management to adopt the variant color strategy depicted here.
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Ortho Reinvention - Ortho Brand Revitalization, consisted of new applicator innovation, (including the "wand" and the hose-end ready sprayer), new formula's for better product efficacy and new Brand identity and packaging graphics. Led the development of the display design as well as integrated campaign, set for 2012 launch.
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