Led this design initiative for Master Cuisine, Big Lots own brand for "better" bakeware, drinkware, dinnerware, serveware and cookware. Developed photography style for brand, lead competitive audit and introduced new superior packaging for shelf impact at retail.
MasterCuisine™, a Big Lots! Own Brand won Silver in the Vertex International private label competition.
https://www.vertexawards.org/2014-silver-vertex-winners/22/
The Vertex Awards are the only global competition devoted exclusively to the art of Private Brand package design. The awards are judged by a highly esteemed panel of industry experts from around the world, and awarded based on Creativity, Marketability, and Innovation.
The response to this year’s Vertex Awards was overwhelming with more than 250 entries from 21 countries and 55 retailers.
