Just Home Bed-in-a-Bag - All you need to decorate your bed. 3 word product tagline is as simple as 1,2,3. It leads with an emotional word (Style), with action (Refresh) and impact (Repeat).
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Just Home™ - Big Lots! Private Brand

Just Home, Real value for real life - is the first ever major brand launch at Big Lots where customers were engaged in research that unveiled emotional connections that drove strategy and design. Just Home is an opening position brand that brings trust to the world of value.

Jon Fehrman
Designer Marysville, OH