What is the story behind b loved, what emotional connections are we trying to make?
The love that mothers have for their baby, the bond that connects them.
The logo embodies this connectedness, heart to heart, the full circle of life that goes into caring and nurturing her baby.
The color green is about growing and nurturing, the red heart passion, love
The photography style also plays into this connectedness. The gestures, the peering eyes, all plays into the joy and love that mothers and babies have for one another.
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B Loved™ - Big Lots Private Baby Brand
b loved is a private baby Own Brand, that aligns with our evolving strategy in offering need based (never-out) products to Jennifer in order to develop brand loyalty, more consistent shopping trips and increased basket size.
B loved offers a full line of diapers, diaper wipes and toiletries, which consists of Lotions, shampoos, and ointments, all with “compare to claims” to the leading national brand.
