Overview - For Interaction Design 1, the class had a corporate sponsored project. Our client was the Global Consumer Design group at Whirlpool Corporation. The challenge was to create a differentiated shopping experience for the Duet washer and dryer system on the unassisted sales floor. My group won the competition and a $2,000 scholarship.
Competitive Review - To thoroughly understand the Whirlpool Duet washer and dryer system, my team did a competitive review.
Store Employee Interviews and Observations - We talked to several employees at varying store sizes to see how customers shopped.
Persona Development - The survey showed 4 personas, but only 3 were focused. First-Time Buyers don’t have enough money to buy a Duet system. My team concentrated on the 24-7 Professional. This persona is tech savvy, brand conscious and lifestyle oriented. Laundry is a low priority.
Research Translation - The survey showed 4 personas, but only 3 were focused. First-Time Buyers don’t have enough money to buy a Duet system. My team concentrated on the 24-7 Professional. This persona is tech savvy, brand conscious and lifestyle oriented. Laundry is a low priority.
Design Solution - The design solution utilizes technology at the point of sale. Two banners hang above the Duet system showing
customers where to go in the store. A touchscreen monitor is displayed on the top of the Duet system at the store.
An intro video captures the customer’s attention with sound when he walks past.
Design Solution - The design solution utilizes technology at the point of sale. Using a consultative approach, the customer personalizes his Duet washer and dryer system in a step-by-step process.
Smartphone App - A unique component of our solution is a smartphone app. The app calls up the pre-built version of the Duet system on the smartphone to continue the shopping experience at home. For our persona, we found it takes more than one visit for couples to make a decision.
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Whirlpool Duet point-of-sale