Global Concepts for 2015 Automobile Paints - This summer, I’m working at BASF The Chemical Company in the color design and styling department. As part of a team, we’ll decide what the North American color concepts are for 2015. We look at social trends; fashion, color and material trends, and what’s been done in the past.
What are the Trends? - During the year, the team visits furniture, color, material and trend shows. The summer, I took the lead and analyzed our samples, photos and materials to see what was trending.
Turning Concepts into Colors - Once we have our working concepts, we move into color spaces. We also assess what new pigments and methods are available for us to experiment with. In 2015, we need to get back to where we were. Our concept of "Restore" lent itself to new pigments and materials to be incorporated into the paint process. Unfortunately, color spaces are confidential, but I can tell you the final themes.
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BASF Color Trend and Forecasting Internship