Paulomi Dey

When IQOO was launching 'Monster Orange' for the generation Z as their TG, the challenge was how to grab their attention and create it's space.
Our source of inspiration to weave a story was from it's colour 'Orange' which is energetic and goes with the brand's spirit. Also to spice it up we had used Gen Z lingo.

• Advertising
• Art Direction
• Concept Art
• Social Media Marketing
• Creative Direction