DIGITAL - Monster Orange
DIGITAL - Monster Orange from Paulomi Dey
DIGITAL - Monster Orange

When IQOO was launching 'Monster Orange' for the generation Z as their TG, the challenge was how to grab their attention and create it's space.
Our source of inspiration to weave a story was from it's colour 'Orange' which is energetic and goes with the brand's spirit. Also to spice it up we had used Gen Z lingo.

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DIGITAL - Monster Orange

When IQOO was launching 'Monster Orange' for the generation Z as their TG, the challenge was how to grab their attention and create it's space.
Our source of inspiration to weave a story was from it's colour 'Orange' which is energetic and goes with the brand's spirit. Also to spice it up we had used Gen Z lingo.

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Paulomi Dey
CREATIVE DIRECTOR Gurugram, India