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Cat MineStar System
Taking the lead creative role with the Cat Global Mining account, I worked closely with Cat technology experts to develop a consistent campaign that communicated Caterpillar’s mining technology products in a clear and easy to understand way. Under the name Cat MineStar System we created a communication strategy to bring this new naming system to market and promote technology products under a greater system. Deliverables with this project included everything from icon sets to help explain capability sets within the system to a website that has become a valuable source of information and a hub for those in the industry to voice opinions and gain insight.
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