Will Williams

Hospital Arts Project Brochure (Front) - This is the front page of the Hospital Arts Project brochure. It was designed to illustrate the fun, creative personality of the charity. To achieve this I used playful language in the copy and left as much white space as I could to keep it fresh and open. The Apple Casual font really adds a small, cute feel to this brochure. The brochure features Illustration work by Megan Price, one of the charity's donors.

Hospital Arts Project Brochure (Back) - This is the back page of the Hospital Arts Project brochure. It was designed to illustrate the fun, creative personality of the charity. To achieve this I used playful language in the copy and left as much white space as I could to keep it fresh and open. The Apple Casual font really adds a small, cute feel to this brochure. The brochure features Illustration work by Megan Price, one of the charity's donors.

Poetry Artwork - One of the projects of the Hospital Arts Project was to put up poetry throughout the Norfolk and Norwich University Hospital. I designed this monochrome poster layout to give the poetry a edginess and minimalistic charm.
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Hands Up To Help Campaign Logo - This is the logo I designed for a campaign called 'Hands Up to Help'. The project involved placing handprints on colourful tiles which is reflected in the logo's colour fills within the lettering. The colour along with the strong, capitalised lettering practically demands attention.

Sponsor A Portrait Direct Mail - This copy based direct mail insert was designed for the 'Sponsor a Portrait' campaign. The font was chosen for it's undeniable elegance, while the copy emphasizes the prestige and history of the artworks, in order to gain the respect and interest of the audience.

Redesigned NNUH Logo - Redesigned logo for the Norfolk and Norwich University Hospital.

Virtual Soldiers Logo - Virtual Soldiers was side-project of a staff member at the hospital - a games networking site for war-game players. The logo was designed to be a personification of the classic war character - bold and strong. It's an image that all players could identify with.

Chatterbox 1 - The 'chatterbox' is an paper origami puzzle. It is traditionally used as a fortune teller but for 'Random Act of Kindness Week' we decided to incorporate acts of kindness into them instead. The chatterboxes were distributed throughout the hospital, encouraging people to show more kindness to each other.

Chatterbox 2 - The 'chatterbox' is an paper origami puzzle. It is traditionally used as a fortune teller but for 'Random Act of Kindness Week' we decided to incorporate acts of kindness into them instead. The chatterboxes were distributed throughout the hospital, encouraging people to show more kindness to each other.

Chatterbox 3 - The 'chatterbox' is an paper origami puzzle. It is traditionally used as a fortune teller but for 'Random Act of Kindness Week' we decided to incorporate acts of kindness into them instead. The chatterboxes were distributed throughout the hospital, encouraging people to show more kindness to each other.

Reflexology Poster