VERSAFOAM Umbrella Campaign
MedAccess Brand Stylists Corporate Campaign - Rx Club Award of Excellence, Best Agency Self-Promotion, 2007 (Creative Director, Copywriter)
REVALESKIN Skin Care Line Launch Ad
REVALESKIN Intense Recovery Treatment Launch Ad - 2008 OTC Creative Award (Creative Director)
REVALESKIN Intense Recovery Treatment Waitlist Display
REVALESKIN Rejuvenation Lounge Signage - At Sundance 2008, REVALESKIN hosted a branded space, which required a concept and a name that reflected the brand and provided a venue for product placement and promotion to general foot traffic and celebs. The chosen copy recommendation, REVALESKIN Rejuvenation Lounge, aptly reflected the product line's key CoffeeBerry ingredient, which revives and restores aging skin.
REVALESKIN "Wake Up Your Skin" Coffee Travel Mug - Sundance 2008 REVALESKIN Rejuvenation Lounge Giveaway
The coffee concept reflecting REVALESKIN branding and the campaign headline "Wake Up Your Skin" reinforces the key ingredient in REVALESKIN, the CoffeeBerry, which is a clinically proven anti-aging super-antioxidant extracted from coffee fruit.
REVALESKIN Rejuvenation Lounge Booth Panels - Booth panels to reflect REVALESKIN brand at Sundance 2008. Creative direction on copy and campaign call to action; brand tagline "Reveal the Younger You" prominently displayed.
REVALESKIN Core Skin Care System - Packaging/Label Copy
EXTINA Direct Mail Series - Rx Club Award of Excellence, Best Direct Mail, 2008 (Creative Director, Copywriter)
EXTINA Direct Mail Series - Rx Club Award of Excellence, Best Direct Mail, 2008 (Creative Director, Copywriter)
Cypress BioScience Corporate Tagline
Catalyst Agency Identity: Naming Exercise
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Creative Portfolio - Printed Work