Building Signage design and production management
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HGA Rebrand
In 2015 HGA Creative embarked on brand refresh, dropping the word 'creative' to simply rename as HGA. The logo that had been used for many years had become tired and a new brand identity was desperately needed to give the company a fresh look.
Alongside the brand identity I introduced an updated colour pallet, a full brand guidelines, font set and even a photography style guide. Assets such as pitch documents were given an overhaul and a new tone of voice was introduced to give us a fun edge.
