Shea Ferrell

Purgatory Ski Mountain logo redesign - Revitalize logo design to depict brand’s promise & peril--forces angelic & demonic-- unleashing the power of the Purgatory brand name

Purgatory Mountain Brand Revitalization - Two-sided ski/snowboard poster offered at ski gear shows--hell-bent action links brand to youthful influencers'/prospects' lifestyle

Purgatory “Tails on Fire” Campaign Snowboard Poster - Two-sided snowboard/ski poster offered at snowboard gear shows––links brand to devil-may-care style of youthful riders

Durango Mountain Resort/Purgatory email promo ad - Ad positions kids ski free weekend vs. gaming to parents within new youthful family target, while carrying strong action appeal to kids.

Durango Mountain Resort/Purgatory two-sided mailer ad - Spiky-tail carve track links brand to devil-may-care style of youthful riders. Signpost on flip-side links Purgatory ski mountain to DMR lodge facilities, delivers promo offer