Green Teas - Snapple decided to revisit the lineup and make the legible more appealing to bottlers and consumers. In this concept, flavor cues were enlarged while maintaining the tea type. The labels were to be printed on a metallic label which would let the Snapple "graffiti" shine for a premium, enticing packaging. This "graffiti" pertained to the origin of the tea type and created a consistency along the whole line of Snapple Teas and Juices.
Oolong, White and Red Teas - Snapple decided to revisit the lineup and make the legible more appealing to bottlers and consumers. In this concept, flavor cues were enlarged while maintaining the tea type. The labels were to be printed on a metallic label which would let the Snapple "graffiti" shine for a premium, enticing packaging. This "graffiti" pertained to the origin of the tea type and created a consistency along the whole line of Snapple Teas and Juices.
Juices - Snapple decided to revisit the lineup and make the legible more appealing to bottlers and consumers. In this concept, flavor cues were enlarged while maintaining the type of beverage. The labels were to be printed on a metallic label which would let the Snapple "graffiti" shine for a premium, enticing packaging. This "graffiti" pertained to the origin of the juice flavors and created a consistency along the whole line of Snapple Teas and Juices.
gLike
Packaging - Snapple