Canal Jean Co. - Graj + Gustavsen worked with the founders of Canal Jean Co., the trend-setting Soho outfitter of artists, revolutionaries, and rock stars to reposition the brand for a new launch. Targeting the alternative lifestyle market, Canal Jean Co. is going to be available in fine stores as well as flea markets. The brand box contains a video and two books that each define and inspire the brand. The box is silk-screened. The books are bound with staples and tapes exposed in the spirit of the brand.