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Innovation Design, Research and Development
Marc van de Loo
La Réunion, France
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About
Product Development and Design Innovation professional with broad experience in leading innovative award-winning product design, brand language development and managing internal and external resources.
Proven enhancement of wide product portfolio with driven creative talent resulting in competitive advantages, new user satisfaction and increased brand equity. -
Education
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Certificate in Marketing MarketingUniversity of California, Berkeley1995 - 1996
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Bachelor of Science in Industrial Design Product designArt Center College of Design1987 - 1992
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Experience
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CEOSaint-Leu, Reunion2014 - Present (10 years)• Creation of Fourmi Rouge branded furniture goods line, and management of boutique POS.
• Innovation, Design development and User experience research and integration
• Consumer insight based product marketing strategy
• Product conceptual and technical innovation
• Brand development and cross-discipline collaboration -
Sr Director, Industrial Design & Usability2012 - 2014 (2 years)managed the innovation design and product development for industrial sector and biotechnology products portfolio.
Directly lead and contributed to industrial design and usability process development and documentation projects and systems instrumentation UX/UI. -
Design Director, Innovation Design2008 - 2011 (3 years)Managed the design of the $2B Enterprise Mobile Computing Division portfolio within Motorola, a Global communication leader with revenue of $19B, 53,000 employees, 12 R&D centers. Directed development with internal and external teams and led the development of flagship product integrating innovation.
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Senior Manager, Global Consumer DesignBenton Harbor, MI2006 - 2008 (2 years)Headed the Whirlpool Studio design team to create the new Visual Brand Language covering 5 products categories and representing over $4B from the total revenue of $18B of the world’s leading global manufacturer of home appliances.
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Director and FounderPalo Alto, CA1998 - 2005 (7 years)Founded and managed a design firm specialized in high-tech product design services integrating interaction analysis, usability research, visual identity strategy, user interface, human factors, mechanical innovation and aesthetic development.
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Creative DirectorMountain View, CA2000 - 2002 (2 years)Created and developed the industrial design group with two teams based in San Jose and Singapore for spin-off engineering firm Patria Design, originally belonging to Shinei Sangyo. Optimized processes in communication and development to service various clients in the technology and consumer goods sectors.
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Industrial DesignerApple ComputerCupertino, CA1992 - 1998 (6 years)Designed new products in diverse categories within the industrial design group in Cupertino, and contributed to the reinvented brand design language that generated a dominant leadership in computer technology and lifestyle products.
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InternSan Francisco, CA1991 - 1991Product Design
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InternMacIntelligenceGeneva, Switzerland1988 - 1988
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Awards
•IF, IDEA, Tech Innovator, Enterprise handhelds 2009-2011
•Connecting Group, Optimizing Innovation Keynote speaker, NYC, 2010
•IF, Spark, Good Design, Whirlpool Duet and Vantage, 2008-2009
•Good Design, Omwave DH1, 2004
•Good Design, Palm 500series Hard Case, 2002 -
Affiliations
IDSA, DMI, ACCD Alumni, ASM
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@marc, member since 2005
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