1800 Jose Cuervo
1800 Jose Cuervo from Merianne Molina-Pethers
1800 Jose Cuervo

Beverage Advertising 2005 - Each year an advertising campaign is created for the 1800 series of tequilas. The challenge was to seductively enter the hearts and minds of the more discerning 25-35 year old drinker, and position 1800 tequila away from the “spring-break” mentality of their past and make it the favorite tipple of their future.

Rolling Stone Magazine, June 2005
The Ultimate Night Out - Campaign series 1 of 4.
The Ultimate Body Shot - Campaign series 2 of 4.
The Ultimate Ice Breaker - Campaign series 3 of 4.
The Ultimate Smooth Move - Campaign series 4 of 4.
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1800 Jose Cuervo

Beverage Advertising 2005 - Each year an advertising campaign is created for the 1800 series of tequilas. The challenge was to seductively enter the hearts and minds of the more discerning 25-35 year old drinker, and position 1800 tequila away from the “spring-break” mentality of their past and make it the favorite tipple of their future.

Merianne Molina-Pethers
Senior Creative/Art Director and Brand Graphic Designer London, United Kingdom