Downy Unstopables - A revolutionary scent-boosting laundry product needed a unique package design that would signal something truly different. The campaign idea, “a fresh too feisty to quit” helped inspire the design – celebrating the new product form in its use of circular windows and patterning. In the first four weeks after launch, sales were 25% ahead of forecast.
Agency: Landor
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Downy Unstopables
A revolutionary scent-boosting laundry product needed a unique package design that would signal something truly different. The campaign idea, “a fresh too feisty to quit” helped inspire the design – celebrating the new product form in its use of circular windows and patterning. In the first four weeks after launch, sales were 25% ahead of forecast.
Agency: Landor
