Jessica Tan

eCoca-Cola Logo - Logo The logo was inspired by the original Coca-Cola logo with a letter “e” that stands for Environmental Friendly. The typeface of the letter “e” was taken from the Coca-Cola font. To make it look connected and balance, I attached the “e” to the Coca-Cola logo so that people can still recognize the logo easily, especially for Coca-Cola’s customers.

Packaging Design - Packaging The packaging design for eCoca-Cola is design based on Coca-cola identity except the color, which are, the wave, vertical logo position, half of the packaging consist the logo and element only and 2-color design. These elements will be applied to the can and bottle of eCoca-Cola. To get a green and eco-friendly look, some leafs added to the Coca-Cola waves therefore it will give a unity look of Coca-Cola company and the environment.

Poster - Whale - Because this product is supported by Greenpeace and WWF, the posters communicate this product created on behalf of Coca-Cola Company to conserve the environment and animals. That is why the poster showing various endangered animals sitting on the eCoca-Cola can to communicate that eCoca-Cola trying to give them back their habitat and for the sake of our world too.

Poster - Polar Bear - Because this product is supported by Greenpeace and WWF, the posters communicate this product created on behalf of Coca-Cola Company to conserve the environment and animals. That is why the poster showing various endangered animals sitting on the eCoca-Cola can to communicate that eCoca-Cola trying to give them back their habitat and for the sake of our world too.

Poster - Panda - Because this product is supported by Greenpeace and WWF, the posters communicate this product created on behalf of Coca-Cola Company to conserve the environment and animals. That is why the poster showing various endangered animals sitting on the eCoca-Cola can to communicate that eCoca-Cola trying to give them back their habitat and for the sake of our world too.

Poster - Owl - Because this product is supported by Greenpeace and WWF, the posters communicate this product created on behalf of Coca-Cola Company to conserve the environment and animals. That is why the poster showing various endangered animals sitting on the eCoca-Cola can to communicate that eCoca-Cola trying to give them back their habitat and for the sake of our world too.

Poster - Monkey - Because this product is supported by Greenpeace and WWF, the posters communicate this product created on behalf of Coca-Cola Company to conserve the environment and animals. That is why the poster showing various endangered animals sitting on the eCoca-Cola can to communicate that eCoca-Cola trying to give them back their habitat and for the sake of our world too.

Poster - Flower - Because this product is supported by Greenpeace and WWF, the posters communicate this product created on behalf of Coca-Cola Company to conserve the environment and animals. That is why the poster showing various endangered animals sitting on the eCoca-Cola can to communicate that eCoca-Cola trying to give them back their habitat and for the sake of our world too.

Website - Home - Website The design of the website is using a nature, refreshing look with a simple interactivity. Every single page is showing animals and flower that was used in the posters too. In the website, there will be information about eCoca-Cola itself, about our environment, our supporter (Greenpeace and WWF), events, etc.

Website - Website The design of the website is using a nature, refreshing look with a simple interactivity. Every single page is showing animals and flower that was used in the posters too. In the website, there will be information about eCoca-Cola itself, about our environment, our supporter (Greenpeace and WWF), events, etc.

T-shirt - T-Shirt "I am an environment supporter"