Geek Squad GSI - This in-store environment allowed Geek Squad to establish a strong brand presence in Best Buy stores nationwide. The modular wall system could be set up and functioning in a couple of days and reduced the cost of implementation by over 70 percent compared to the sheet rock constructed Geek Squad prototype in Maple Grove, MN. This space could be configured to fit Best Buy's various store footprints allowing for an optimal number of tech stations and labor based on the markets served.
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