Bad design Example - Assignment: Come up with a ticket design based on North American users and their needs.
Wireframes - Grouping data, identifying branding placement and other design issues.
Rough Draft - Considered icons, getting rid of unnecessary information, etc.
Typeface and colors - Chose a light typeface to compliment the weight of the seagull logo and colors that remind people of the ocean.
Final Draft - End product is to eliminate any guess work for the customer, re-emphasis branding, take advantage of design and appeal, and help employees still understand key information.
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Airline Ticket Redesign
