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Sony Ericsson MBW-150 Bluetooth Smartwatch
Following the success of the MBW-100, the first commercial bluetooth connected smartwatch, the MBW-150 family targeted an expanded customer base with a round dial and sport-influenced silhouette. The platform consisted of four new styles: “Classic”,“Executive”, “Casual”, and “Music Edition”. The goal of the development team was not to create a computing platform on the wrist, but to provide a relevant technological update to an existing product category. Sales of all Sony Ericsson smartwatches increased by 2.5x with the release of the new family of watches.
