The 2015 recruiting campaign was focused more towards the newer and younger agents breaking into the industry. Where the previous years campaign had focused on our Market stats and awards 2015 focused more on what we had to offer agents. The focus was also needed to combat developing agent perception that we as a company didn't offer the same or better services as other Brokerages. Awards and stats were still visible but minimized and ads focused on new programs that were being launched and programs that we offered over the competition. Testimonials were also used to support the success of these programs.
The Luxury agent recruiting campaign stayed focused on market share and agent statistics as we had gained a dominate portion and the number one luxury agents in both the Arizona and Nevada markets.
