Re-Branding Company

Assisted in coordinating the re-branding of a real estate company at both a corporate and agent level for two states. I was responsible for planning and executing the time lines needed to re-brand and in some cases reinvent the marketing materials for the company and used by real estate agents to represent the company. With the many challenges that come with an initiative this large my team and I also took on over flow projects from other departments where we could. This brought us a greater understanding of how our company worked and how we could better support these departments later on. I was also in charge of planing and executing the roll out campaign for the newly re-branded companies in each state.

Becca Smith
Marketing Manager/ Project Coordinator Las Cruces, NM