Smithfield had dual messaging for the holiday host this season – not only promoting the ham as the perfect centerpiece for their table, but also the benefit of the leftovers that come with it.
Banners were strategically placed for the holiday host to tell this story, and lead them to Smithfield's website where they could get ham prep tips and watch leftover recipe videos.
How-to videos with leftover recipes were placed on the website, as well as used in OLA.
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